Q&A with Micheal Machado, Owner of Geeks on Whyte

How were you inspired to begin your business Geeks on Whyte?

I have been interested in technology and using it to solve peoples problems since I was a little boy. Before I could even write I was taking apart electronics and seeing what made them tick. As I got older it became more and more desirable for me to be able to help others as I grew older. I bounced around the tech field working for any tech company that would take me and found one common trait. The big stores weren’t willing to actually make customers technology work for them in a custom-tailored solution. That’s what lead me to become self-employed a desire to help people.

What’s your favorite thing about your job?

My favorite thing about running a tech company is the look on someones face when you have fixed a seemingly impossible problem or made there life easier. ITs always amazing to see someone who has given up on their technology suddenly very content.

What are your keys to making yourself productive?

I find the keys to being productive is willpower and determination. As someone who runs a small business, it takes a lot of drive and self-motivation. It’s all about constant self-improvement learning your lessons day by day and learning to be able to run your business the best you can daily while constantly evolving.

Tell us one long-term goal in your career.

A long-term goal in my career is to expand my business, potentially have multiple locations and departments one day and expand into new areas of technology and make a bigger impact.

What’s the most valuable lesson you’ve learned to date?

The most valuable lesson I have learned to date is that every day is a new day, you have to be able to face it with a new desire, new readiness to face challenges in order to be the best version of yourself and best version of your business you can be.

What is the biggest challenge that you have had to overcome on the path to success?

Being self-employed, the biggest challenge is that your business cannot take a personal day or sick day, you have to be there for your clients. You stop being just a person and a part of something bigger, with clients, employees, and other people that rely on you.

What advice would you give to other aspiring businessmen and women?

Follow your passion, do what makes you happy. Following something that interests you makes it easier to keep going and find that inner fuel.

What’s your favorite thing to do in your downtime?

When I do have downtime I enjoy nerd culture. I got to comic cons and celebrity meet and greets. Over the years I have met childhood heroes, new actors and a lot of really passionate diverse people.

What are some books or websites you’d recommend to our readers?

I try to read a new book weekly so this is a hard question. At the end of the day, there is always something new to read and learn. Lately, my two favorites are Steve Jobs autobiography as well as Gene Simmons autobiography. Both of them came from such unique backgrounds and found success through hardship and extreme situations. I found both to be extremely motivating.

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