Tell us a bit about Hoffmann Design Group.
We work with small to large businesses and non-profits to help them build lasting customer relationships through clarity in understanding consumer demographics and creating quality content and communications that speak to that audience.
Hoffmann Design Group brings over 20 years of design and communications experience from corporate identity, branding, print and publication design, to marketing, website development and more. Clients rely on our experience and skills as part of their team and avoid wasting time with ideas that won’t work. We design, test, and deliver the visual communications that speak directly to customers and which in turn builds lasting relationships.
What gave you the idea for your business and how did it start?
Starting my own business was something that was always on my mind growing up. The owner of the advertising agency I worked was very inspiring for me, starting as a radio personality, landing his first large client, and building successful agency from the ground up. Hoffmann Design Group started with just a single client and has grown over the years to include customers large and small and wide spectrum of industries.
What’s your favorite thing about your job?
I had always been self-reliant and wanted to pursue my own path. That path can meander from time to time, opening new opportunities to learn and grow in unexpected ways.
What are your keys to making yourself productive?
Keeping a detailed list of projects and carving out time blocks. The list helps keep me on track and motivated as I get things done, the time blocks keep me accountable to time management…but it’s also always work a in progress.
Tell us one long-term goal in your career.
Become a part-time professor and teach the next group of professionals on how and where to start.
What’s the most valuable lesson you’ve learned during your career?
Never rule out a goal because you think (or someone told you) it’s not attainable. You have to prioritize your goals, often times you’ll find that what you thought was important really isn’t, and what wasn’t important is actually where you need to focus.
What are your favorite things to do outside of work?
In general, physical fitness of all kinds and specifically CrossFit (I am a CrossFit Level 1 Trainer), hiking, running, and hunting. To that end, a friend of mine and I recently started a nonprofit using CrossFit to help those in recovery from SUDs (substance use disorder). Our program creates a peer-to-peer network for people in recovery and a desire to live a sober life.
Name a few influential books you’ve read and/or websites you keep up with that you’d recommend to readers.
Peter D. Schiff, “How an Economy Grows and Why It Crashes”